Have you ever wondered why your competitor’s website appears before yours? This is perhaps because they have put some effort into making it more interesting for the algorithm that regulates the ranking of Internet sites and they did it following the indications of SEO.
Search Engine Optimization (SEO) is the improvement of website visibility so as to make it more easily findable using a search, for example on Google. Improving the position of a site means increasing the user traffic and consequently many other positive aspects including the sales of a product. SEO often involves the effort of various professionals: analysts, content creators, copywriters and designers. Observing what competitors do successfully is another way to understand how to improve your position.
There is an empirical rule to understand where to start from to improve your website. The pages with quality content, which involve users more and are linked repeatedly to other sites are pushed to the top. Having said this, the search engine ranking algorithms can change over time, so what is valid today, could be useless tomorrow. Intercepting change with the variation of data is important.