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What is Information Architecture

Imagine a dictionary that doesn’t respect the alphabetical order of the words, or, if you are younger and have never used one, imagine if Google simply gave you the list of all the webpages without research tools. That would make finding what you need in practical, time-consuming, frustrating and, at least in the second case, almost impossible.

In both cases we need to find information and the logical structure it is organised under is essential for its consultation. In this sense we can say that the container is as important as the content, that the form has a significant impact on the substance.

Information Architecture is the method used to organise content. It is a hot topic in the digital world, but it has to do with any information system that is more or less complex. Paper archives, libraries, bookshops, game rooms… the list is long.

Designing good Information Architecture means examining the nature of the content to be organised and sorting it according to rational methods that facilitate the user experience as much as possible when they are searching for something. The criteria to be adopted can vary case by case and, to create these solutions, an Information Architecture designer can use different graphic supports such as maps, logical charts and graphs. In the digital case, for example, the sitemaps are a visual tool adopted to structure the pages of a side or an application.